Festivals, concerts, and other live events continue to grow in popularity, with the U.S. event promotion industry reaching an estimated $56 billion in revenue in 2024, and many of those visitors are there to browse vendor booths. That means local businesses have a prime opportunity to make a lasting impression.

Here are five ways to stand out at this season’s festivals.

1. Design a Booth That Pops

Eye-catching signage, bright colors, and clear branding help draw people in from the busy midway. Even a small space can look inviting with banners, tablecloths, and creative displays. Think vertically; using shelves or risers adds dimension and makes products more visible from a distance.

Lighting also matters. Portable LED lights or string lights can highlight your products after sundown. And don’t forget the personal touch. Friendly staff and a cohesive brand story often matter just as much as the décor.

2. Offer Samples or Demos

People love to try before they buy. Free samples, quick product demonstrations, or interactive games encourage foot traffic and give festivalgoers a reason to linger. Food vendors can hand out bite-sized tastings, while artisans might show how a product is made or customized.

Hands-on experiences help visitors remember your booth long after they leave. Plus, a well-timed demo creates natural opportunities to share your brand’s backstory, answer questions, and make direct sales on the spot.

3. Prioritize Safety

Crowded venues mean cords, displays, and cooking equipment must be secured. A tidy, well-organized booth not only looks professional but also helps prevent accidents that could cause injury. Use cord covers, secure heavy displays with weights, and keep fire extinguishers nearby if you’re using cooking equipment. Train your team to monitor spills or tripping hazards, and post signage for any potential risks. Safety practices not only protect your customers but also reduce your liability—something every vendor should keep top of mind.

4. Engage With Giveaways

Whether it’s a branded tote bag, discount coupon, or raffle entry, giveaways extend your reach long after the event. They also provide an easy way to collect customer contact information. A “sign up to win” contest can help you grow your email list, while simple freebies like stickers or pens keep your name in circulation.

Choose giveaways that align with your brand: a coffee shop might hand out reusable sleeves, while a fitness studio could offer branded water bottles. The right freebie turns a casual visitor into a future customer.

5. Prepare for the Elements

Fall weather can be unpredictable. Have a plan for wind, rain, or sudden temperature drops. Invest in a canopy, weights for displays, or protective coverings for products. Keep extra tarps, plastic bins, or resealable bags on hand to shield your goods quickly if the weather turns. Comfortable clothing and layers for staff are also key, since happy team members make for better customer interactions.

By being ready for the unexpected, you’ll protect your inventory and maintain professionalism no matter what the forecast brings.

Festivals can put your small business in the spotlight. With the right coverage, your business can focus on shining—not stressing—at your next big event. Contact the Westwood Agency to protect your small business.

Please Note: This article is for general informational and educational purposes only. It does not represent any specific insurance policy and does not modify any provisions, limitations, or exclusions of any current policy.